Home values – it's a topic we hear about a lot in the news, and one of great 
concern to home buyers and sellers, but one I feel many people gravely 
misunderstand. A survey released last week from Zillow underscores this 
misunderstanding.
The survey's headline reads: "42% of Home Buyers are 
Unrealistic About Home Value Appreciation," and goes on to explain that despite 
the recent economic downturn and volatility in the nation's housing markets, 42% 
of those surveyed said they believe home values typically appreciate by 7% per 
year.
On a national level, home values declined for five consecutive 
years during the downturn. Historically, in a "normal" market, home values tend 
to appreciate at an average 2-5% per year. What is it that creates such an 
unrealistic view on home values – even now as much of the economy is still 
suffering?
Psychology of ownership: I think part of the 
reason home buyers are so optimistic about values appreciating is because they 
truly believe in the value of home ownership. In their minds, owning a home is 
the ultimate economic security, and one that will return financial value to 
their lives in many ways. Because it is so valuable to them, they feel like the 
numbers on appreciation move faster than historically they 
have.
Leftover boom mentality: Many buyers today 
witnessed the insane appreciation seen during the 10-year housing boom. News 
headlines constantly read crazy stats like "California home values up 20% from a 
year ago." I think that collectively, we got used to this and quickly lost sight 
of history, which shows home values increasing at a much slower 
pace.
In a fast-moving society, home ownership is a slow means 
of financial gratification. However, even the stock market requires 10+ 
years to truly profit for the average investor. But you'd never know that by the 
programs you see on TV and the offerings of being able to pick and trade stocks 
online while you eat lunch.
I think it's important as real estate 
service providers to give consumers the context around home values and what is 
so-called "normal." Home ownership is a long-term investment that should be made 
first and foremost as a way to provide a stable place to live, then secondly as 
a way to create financial security. We can't let consumers assume that buying a 
house is their ticket to retirement, just like we can't let them assume that 
values will continue to decline forever.
A house is a different kind of 
asset than other financial investments. You can't unload a house like you can 
with other investments. And home values only really matter when it's time to buy 
or sell anyway. I say we promote the true value of owning a home as what it was 
always meant to be: 
owning your own home, the place you live, the place 
where you build a family and create your life's memories. If its value 
appreciates in the process (which, historically, it normally does over the 
long-term), then that's great. But keep those expectations in line with reality 
and don't make any buying decisions based on what you think the resale value 
will be a year from now. That's just the kind of boom mentality that got us into 
this mess in the first place.